SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) provides visibility to search engines by ranking your website online. Your brands website should be technically optimized and built so that there are relevant, engaging landing pages for users to land on.
SEARCH ENGINE OPTIMIZATION
SERVICES
Driving traffic to your site is the most crucial marketing initiative when it comes to building brand awareness organically. Ranking your site online is a war worth fighting for when it comes to out ranking your competition on a few keywords.
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Keyword Research
Keyword research is the process of finding and analyzing search terms that people enter into search engines. The goal is to identify unique opportunities in different keywords your customers might be searching for when they think about your business and the services you offer.
Local Search Engine Optimization
Identifying the right keywords is only part of the battle. Ranking locally is where it gets tricky since you’re literally fighting against your competitors to rank in first position. Local SEO has different variables as google likes to use its robots to determine if your content has any authority based on their SEO standards. Since SEO is technically a free organic approach you’re still bound to either research or hire a professional to help you rank. Regardless content is king when it comes to local SEO.
Back linking
Backlinking is one of the major driving forces when it comes to search engine optimization and ranking online. When it comes to backlinking you need to understand that it drives authority and it influences brand awareness. Meeting Google’s robot expectations is a challenge, but when executed correctly it can truly pay off. SEO is long term game but it’s well worth it especially when it comes to the power of backlinks.
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On / Off Page Search Engine Optimization
On page SEO is the structure your website follows to meet Google’s standards when it comes to authority and visibility around your content. Google’s ranking factors include site accessibility, page speed, optimized content, keywords, title tags, and more. Essentially if you don’t follow their criteria you won’t rank online. Now, when it comes to Off page SEO you’re being ranked based on credibility and authority. Google’s robots determine whether you’re a credible source based on the distribution of online backlinks on other websites. The more credibility you have online the higher the chances of moving to first position on Google.