Scroll to top
© 2022, All rights reserved frshlabs

20 effective web design guidelines

Web design guidelines can be found online in many places, and designers and other professionals in the industry will interpret them as necessary. There are, nevertheless, some best practices that are applicable in any situation. The following is a list of 20 effective web design guidelines that scientists and usability specialists have recommended.

20 effective web design guidelines

Consider the following recommendations when thinking about your website.

1. Planning

Planning is a vital phase in every organization, and website design is no exception. To begin our website design advice, we must first strategize. Once you’ve decided what you want on your website, it’s time to get into the specifics. Begin with a sitemap and work your way down to the smallest difficulty, sketching out how you’d solve it.

Consider your clients’ journey and what they require or want to see on your website. What stage should you have them hooked at, and what will be your main conversion? Identify your important touchpoints, where you are focusing your attention, your objectives, your targets, your SWOTs, and anything else related to your brand.

2. Simple Minimalistic Layouts

Even if you’re thinking about employing ready-to-use templates or bespoke designs, keep your website design uncomplicated. We believe that this is one of the most significant website design recommendations since so many of you overthink branding. If you believe you must do something extraordinary, daring, and one-of-a-kind, you are correct. But it doesn’t mean you have to make it ridiculously complex and complicated to look at. Your consumers are often distracted, so you’d want to keep them focused on what you’re presenting them rather than a difficult-to-understand visual. Keep your branding minimal and tidy; it will benefit your website’s performance significantly.

3. Web Design Speed Optimization

The main factor for a user’s decision to stay or go is site speed. As a result, you’d want to keep ahead of your competitors on this. Investigate which pages of your site are sluggish, what difficulties are occurring, and how you may resolve them. You should also look at how your rivals are performing. If you’ve tried everything but the loading speed is still unacceptable, consider changing your hosting package.

4. Designed For Mobile & Tablet

We urge that your site is mobile-friendly, regardless of what you’re selling or what kind of content you’re providing. Currently, mobile devices such as phones and tablets account for a sizable portion of the market. And businesses should never lose sight of this. As a result, a site that isn’t optimized for numerous devices can send your clients to your competitors, harming your SEO and worse. If your website hasn’t been optimized yet, use these website design suggestions to get started.

5. Content Distribution & Consistency 

This is a critical aspect of branding, and we feel compelled to remind you of it. Whether you’re a beginner learning how to create a website or a company owner, you must keep all of your pages, social media, site, and media forms in a consistent layout, theme, and style. Creating uniformity in your website design and all of your media is critical. This helps people remember your brand through imagery, personality, and products. As a result, you’re leveraging brand awareness making it easier for your audience to recognize your brand.

6. Memorable Domain

Make it simple for your clients to gain access to your website. Don’t just slap a bunch of meaningless characters on your domain and call it a day. Make it simple, memorable, and professional. Not only will it increase visitor traffic, but it will also benefit your brand when people search for you on search engines.

7. Content Is King

You can use the content of others as inspiration, but never duplicate it and put it on your website. Once you’ve done that, you’ll be on a lengthy road to regaining your SEO rankings. Do not duplicate or utilize someone else’s content; instead, attempt to develop your own. Customers will trust and be more inclined to buy from websites with useful, one-of-a-kind content, so be that website. These are the website design suggestions you should put near your workspace and remind yourself of whenever you’re struggling to create original content.

8. Digestable Content

Don’t only develop material; make it easy to read. Make videos, images, GIFs, infographics, and other media in addition to writing. Users are easily distracted by so many things on the internet, so you’d want to comfort them a little more with material that’s simple to watch, read, and engage with. The less complicated, the better in order to captivate their attention.

9. A Picture Is Worth A Thousand Words

Real photographs have an incredible ability to stimulate people’s imaginations. When it comes to website design we suggest you incorporate, a decent, clear, and joyful photo to engae the users attention. Real-life photographs are the key to conversion. Customers appreciate seeing a more real, more personable brand that appears to provide a more genuine appeal. From items to services, you may leverage your photographs to establish credibility for your brand.

10. Visual Guides & Call To Actions

Do you realize that you can manage where your users gaze when it comes to cues? Yes, adding a right arrow or other symbolic imagery can be very beneficial. You may use these components to direct the attention of visitors to a specific point in a message or call to action. And, despite its absurdity, we are really serious about its usefulness. You’ll see if you try these website design techniques on occasion it will generate results.

11. Targeted SEO Keyphrases 

For SEO purposes, everything you publish on your site must be key-focused. Include your keywords in the page meta description, URL, content title, and wherever else. Take whatever you can from SEO, but don’t overdo it. Make sure your keywords mix in precisely with your content and pages, or else it will be difficult to read regardless if search engines rank your page.

12. FAQ’s Web Design Guidelines

Users arrive at your website with a slew of inquiries. Your goal is to respond to everyone of them in order to gain your clients’ confidence and sympathy. The more questions you leave unanswered, the more likely it is that people will leave. Finding all of the major questions that your clients will ask and answering them through content and images. Tell them what they require and tell them about yourself. Simply respond to your users!

13. Limited Paragraphs

Always keep your writing short with digital material, and don’t just dump a large block of content in people’s faces. Make things smaller and simpler to read by breaking them down. Write no more than 15-word sentences and no more than 4-5-line paragraphs. The easier you make it for them to read, the longer they will remain with you on the page.

14. Simple Copywriting

If you want your content copy to engage your audience, keep your language simple and clear. This is one of the most crucial content principles. Use everyday language that everyone understands, or an 8th grade level. Don’t make your consumers feel stupid by using large terms; it won’t help. If you have to question if they can understand your content, then you’re doing it wrong.

15. Leverage Credibility

People will be continually seeking for reviews and feedback on what you’re offering. Show them that hiring you is a wise investment. Give them proof, let them connect to your social media, and allow them submit and read reviews about your company. You’ll receive a lot of conversions and interested clients in return.

16. Button Accessibility

Buttons are interactive user interface components that play an important part in conversational flow. It’s important to remember the following fundamental best practices for buttons: Check that all clickable components seem to be clickable. The appearance of a thing instructs consumers on how to use it. Users might be easily confused by visual components that appear to be links or buttons but aren’t clickable, such as underlined text that aren’t links or items with a rectangular backdrop but aren’t buttons. Label buttons according to their function. Any actionable interface element’s label should always refer back to what it will perform for the user. Descriptive labeling can assist with this—users will feel more at ease if they know what action a button does. Labels such as “Submit” or “Abstract” are ambiguous.

17. Video Integration

With faster Internet speeds, videos are more popular than ever, especially because they increase the amount of time spent on a website. Video is now common and can be found  on desktop computers, tablets, and phones. When utilized properly, video is one of the most powerful tools for engaging an audience since it transmits more emotion and truly gives consumers a sense of a product or service.

Consider the following tip if you wish to incorporate video on your website: Set the audio to “off” by default, with the option to enable it. Users do not expect to hear any sound when they arrive on a website. They may not enjoy sudden and unexpected noise if they are in a public location and are not using headphones.

18. Form Integration & Usability

Form submission is one of the most significant sorts of web interaction for users. Users should be able to fill forms quickly and easily.

Here are a few design suggestions to assist you enhance your form design: Only ask what is necessary. Every additional field you add to a form reduces its conversion rate. The more questions you ask, the less likely users are to submit the information. Always consider why you’re seeking certain information from consumers and how you intend to utilize it. Organize the form logically. For example, it may appear unusual to ask for someone’s address before their name. Group fields that are linked together. The flow from one set of questions to the next is created by grouping.

19. Accessibility In Design

Another important website design principle is accessibility. Today’s products must be available to everyone, regardless of ability. Web design should include considerations for persons with disabilities.

Assist users with weak vision. Many websites employ low contrast text copy. While gray lettering on a white backdrop is visually appealing, it is also readable and inaccessible. Limited contrast is especially problematic for people who have low eyesight or have difficulty with contrast sensitivity.

20. Testing & Iteration

The next step is to learn how to test your website. Even if you’ve followed all of the above website design recommendations, it doesn’t guarantee that your site will function for your users. Because it’s the only way to know for sure, a solid rule of thumb is “test early, test frequently.”

Testing, like the rest of the design cycle, is an iterative process. Collect input early in the design phase and iterate continuously.


Take a look at our exclusive projects

    10 Essential Web Design Principles for an Engaging User Experience

    10 Essential Web Design Principles for an Engaging User Experience 10 Essential Web Design Principles for an Engaging User Experience. When it comes to web design,…

    admin May 22, 2023

    10 ways to improve web design usability

    10 ways to improve web design usability The definitions of design principles can be found online in many places, and individual designers and other professionals…

    admin November 25, 2022

    10 ways to enhance website user experience

    10 ways to enhance website user experience The definitions of design principles can be found online in many places, and individual designers and other professionals…

    admin November 25, 2022


    Learn about our digital marketing services.